An online learning platform and community looking to grow membership.
Drive Facebook traffic to custom landing pages to increase the number of people signing up for membership.
Several ads were created using the Facebook Ad Manager platform and tested against each other to maximize clicks and engagement. Also, multiple versions of the landing pages were tested to identify usability issues and maximize user signups.
A big surge in new user signups month over month and a scalable Facebook campaign that can grow with an increased budget.