Which Type Of Video Is Right For You?
There are a number of different types of video that you can use on your website. Here are some of the more popular options:
This explainer video not only highlights the benefits of their service but also the meaning of their logo. Airbnb.
|View The Explainer Video On YouTube
Here’s a great example of a product video that went viral. Dollar Shave Club.
|View The Product Video On YouTube
Whiteboard Video (animation)
|View The Whiteboard Video On YouTube|
|View The Slideshow Video On YouTube
YouTube vs Vimeo vs Self Hosting
Self-hosting can be more complicated to set up and may drain resources slowing the site down. The most compelling reason for self-hosting videos on your website is that users will have to visit your page to view the video (as opposed to going directly to YouTube or Vimeo) which might result in new links pointing to your website which is great for SEO.
Also, once you’ve uploaded your video to YouTube or Vimeo, remember to link back to your website from the video content page if possible. As I mentioned before, your website will rank higher in search results if you can get lots of links pointing back to your site.
Video Editing Apps
Adobe Premiere Clip
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